Why Apple Sacrificed The Quality Of Its App Store -Mental Model 050

Strategy Tax

A company may sacrifice the competitiveness or quality of one product, in order to further the cause of another product.


Example: Apple has complete control over its iOS app store. While it may provide a better user experience by accepting more apps, Apple has rejected applications that directly compete with their own apps. They sacrifice the competitiveness of their platform – their app store, to protect their products- their Apple apps.


Wisdom: “You can have anything you want – you just can’t have everything you want.”


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