“Like acting, sales works best when hidden.” ― Peter Thiel, Zero to One.
The Greek poet Homer tells the story of Ulysses, a respected warrior. As Ulysses is sailing home from the Trojan war, the goddess of magic, Circe, speaks to him. She warns him of two monsters pretending to be beautiful women singing. She warns him anyone who hears their singing is overcome with desire and falls into their trap. Many passing sailors are lured to their island and murdered. What Ulysses did in response teaches us how we can deal with master persuaders. But let’s get to Ulysses story later.