Why Popularity Doesn’t Matter in 2017 -Mental Model 018

Long Tail

The large number of products that sell in small quantities (niche products) can exceed the sales volume of a few best-selling products.

 

Long Tail Example:

The average Barnes & Noble carry 130,000 books. That sounds like a lot, but is actually quite limited when we consider the millions of books in the world. Instead of being limited by the physical space of a bookstore, the online retailer Amazon can list every single book in the world.

 

Amazon still sell the same 130,000 books as Barnes & Noble. In fact, they’re the most popular books and contribute around half of the book sales on Amazon. But the remaining 50% of books sold on Amazon doesn’t come from another 130,000 books… it comes from millions of books.

 

Wisdom:

“Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.” — Joe Kraus

 

Read more:

> Long tail on Wikipedia.