Marcus Aurelius was Roman emperor from 161 to 180, but more importantly for our purposes here, a stoic philosopher. The quotes you are about to read were not intended for your eyes, they were a private diary. They are useful stories, ideas, and maxims that Aurelius reflected upon in order to help him live a better life.
Ideas, aka quotes, that survive show they are practical. How do we know this? Not only the quotes survive, but more importantly, the people who use them and pass them to us have survived.
There are man forgotten philosophers. We remember Socrates quotes and ideas for a reason. The following Socrates quotes will show you why…
To do anything to a high level, it has to be total obsession.
Winner focus on winning. Losers focus on winners.
At the end of the day, you’ve gotta feel some way. So why not feel unbeatable? Why not feel untouchable?
There’s people that focus on the game and forget about the art. There’s that specific individual that can do both.
People are so caught in a routine, doing the same things over and over.
The thing about the truth is, not a lot of people can handle it.
The way to do is to be.
When I let go of what I am, I become what I might be.
To see things in the seed, that is genius.
All difficult things have their origin in that which is easy, and great things in that which is small.
Great acts are made up of small deeds.
Be careful what you water your dreams with. Water them with worry and fear and you will produce weeds that choke the life from your dream. Water them with optimism and solutions and you will cultivate success. Always be on the lookout for ways to turn a problem into an opportunity for success. Always be on the lookout for ways to nurture your dream.
People in their handlings of affairs often fail when they are about to succeed. If one remains as careful at the end as he was at the beginning, there will be no failure.
When you think of bucket brigades, you probably think of a line of people passing a bucket of water down a line to put out a fire. And you’re right.
But in the context of copywriting, bucket brigades are a metaphor for words and phrases that keep your reader’s attention.
Copywriters don’t use bucket brigades to put out a fire. They use them to light one within their readers.
Here’s the deal:
What Is The Winner Takes All Economy?
Once upon a time, long long ago, you could open a store in your home town and only be competing against one other storekeeper, or perhaps three if your townspeople were willing to travel to the next town over.
Actually, that wasn’t such a distant time. Let’s call that the 2000 economy.
Since 2000, there have been two major changes affecting small businesses; the internet and globalisation.
Or at least I was.
We perceive our productivity by how busy we feel. If we have 3 meetings, return 14 phone calls and send 77 emails, we feel we’re 94 steps closer to a promotion.
But just as someone who reads thirty five blog posts about the benefits of the paleo diet is no closer to their goal weight; feeling busy doesn’t mean we’re productive.
Productivity does not care about your effort. It awards no participation trophies. Productivity, like a 1950s school teach with a waiting cane by their side, cares about only one thing. Your results.
Arnold Schwarzenegger was born in a village in Austria named Thal. Don’t worry, I’d never heard of it either. And if it wasn’t for Arnold I never would have. For all practical purposes Thal is as remote as the planet Krypton.
In Thal, Arnold’s childhood chums would grow up to live a simple village life. The life their parents lived. But that was not the life Arnold dreamed of.
“The limits of my language mean the limits of my world.” — Ludwig Wittgenstein, Philosopher and Logician
How we think determines if our business succeeds. As Charlie Munger said, “You may have noticed students who just try to remember and pound back what is remembered. Well, they fail in school and life. You’ve got to hang experience on a latticework of models in your head.”
Munger continued, “The models have to come from multiple disciplines—because all the wisdom of the world is not to be found in one little academic department.”
The Underlying Strategy of Instagram, Airbnb, Hotmail, Dropbox, Converse and Apple
Everyone wants their gadget, video, blog or product to go viral. Yet companies can spend millions on a campaign with nothing to show except for an unused hashtag.
Getting something to go viral means people must share your product with their social network. We can’t expect people to share something because we want them to. They share it because it benefits them or their friends.
Being shareable isn’t a marketing campaign. It’s not something you can add-on last minute. Being shareable is something you embed into your product—it transforms your customers into promoters.
How do we get people to share our product, idea or brand? The world’s most innovative companies have a few ideas. And see if you notice the underlying strategy their tactics share.