The Underlying Strategy of Instagram, Airbnb, Hotmail, Dropbox, Converse and Apple
Everyone wants their gadget, video, blog or product to go viral. Yet companies can spend millions on a campaign with nothing to show except for an unused hashtag.
Getting something to go viral means people must share your product with their social network. We can’t expect people to share something because we want them to. They share it because it benefits them or their friends.
Being shareable isn’t a marketing campaign. It’s not something you can add-on last minute. Being shareable is something you embed into your product—it transforms your customers into promoters.
How do we get people to share our product, idea or brand? The world’s most innovative companies have a few ideas. And see if you notice the underlying strategy their tactics share.